Tuesday, March 19, 2013

Real Time Mobile Messaging - Fastest Growing App On The Internet - Use Only Free Apps With No Ads - Hoping For Encryption Too :D


How it works

WhatsApp Messenger is a cross-platform mobile messaging app which allows you to exchange messages without having to pay for SMS. WhatsApp Messenger is available for iPhone, BlackBerry, Android, Windows Phone and Nokia and yes, those phones can all message each other! Because WhatsApp Messenger uses the same internet data plan that you use for email and web browsing, there is no cost to message and stay in touch with your friends.


In addition to basic messaging WhatsApp users can create groups, send each other unlimited images, video and audio media messages.


Why we don’t sell ads


Advertising has us chasing cars and clothes, working jobs we hate so we can buy shit we don’t need.
– Tyler Durden, Fight Club

Brian and I spent a combined 20 years at Yahoo, working hard to keep the site working. And yes, working hard to sell ads, because that’s what Yahoo did. It gathered data and it served pages and it sold ads.

We watched Yahoo get eclipsed in size and reach by Google… a more efficient and more profitable ad seller. They knew what you were searching for, so they could gather your data more efficiently and sell better ads.

These days companies know literally everything about you, your friends, your interests, and they use it all to sell ads.

When we sat down to start our own thing together three years ago we wanted to make something that wasn’t just another ad clearinghouse. We wanted to spend our time building a service people wanted to use because it worked and saved them money and made their lives better in a small way. We knew that we could charge people directly if we could do all those things. We knew we could do what most people aim to do every day: avoid ads.

No one wakes up excited to see more advertising, no one goes to sleep thinking about the ads they’ll see tomorrow. We know people go to sleep excited about who they chatted with that day (and disappointed about who they didn’t). We want WhatsApp to be the product that keeps you awake… and that you reach for in the morning. No one jumps up from a nap and runs to see an advertisement.

Advertising isn’t just the disruption of aesthetics, the insults to your intelligence and the interruption of your train of thought. At every company that sells ads, a significant portion of their engineering team spends their day tuning data mining, writing better code to collect all your personal data, upgrading the servers that hold all the data and making sure it’s all being logged and collated and sliced and packaged and shipped out… And at the end of the day the result of it all is a slightly different advertising banner in your browser or on your mobile screen.

Remember, when advertising is involved you the user are the product.

At WhatsApp, our engineers spend all their time fixing bugs, adding new features and ironing out all the little intricacies in our task of bringing rich, affordable, reliable messaging to every phone in the world. That’s our product and that’s our passion. Your data isn’t even in the picture. We are simply not interested in any of it.
When people ask us why we charge for WhatsApp, we say “Have you considered the alternative?”

Source: http://blog.whatsapp.com/index.php/2012/06/why-we-dont-sell-ads

The inexorable rise of WhatsApp

Written by Eamonn Carey on 18 March 2013
WhatsApp
At one point or another, it’s been the number one paid app in 131 markets globally. Depending on who’s estimating, it has anywhere between 200 and 350 million users around the world. Barcelona’s coach uses it to make changes in games from his sick bed in New York.

WhatsApp is, according to Ben Evans and many others, the biggest social network you’ve never heard of. It’s a phenomenon – so much so that Facebook tried (and failed) to buy it in late 2012.

For the uninitiated, WhatsApp is an app that allows you to send free messages (text, images, audio and video) to anyone for free. It does for SMS and MMS messages what Skype did for voice calls. Unlike BBM, iMessage and others, it’s no walled garden. It works across networks and across Blackberry, Windows Phone, iOS, Android, Symbian and others.

Its growth has been nothing short of spectacular. According to Onavo Insights, over a third of UK iPhone owners have it on their device. In Spain, that number is a staggering 97%.

In developing markets, it’s  no less impressive. I’m in Saudi Arabia this week on business. On my Saudia flight over, I noticed at least a dozen people using the company’s distinctive UI. Our taxi driver spent an inordinate amount of time chatting to his friends on the app while driving us, at speed, to our hotel at 2am. Executives – young and old – are rarely separated from it for long. When I tweeted about WhatApp’s prevalence early on Saturday morning, I had replies from India, Indonesia, Senegal and elsewhere – all saying they were observing the same pattern.

It’s not just developing markets – its demographics do not easily fit the mould of early adopters. My mum uses WhatsApp. She’s been using it for three years now. By comparison, she only discovered Facebook relatively recently. Friends and colleagues report having the same experience. People who never engaged with social networks are taking to WhatsApp, WeChat and other mobile chat and messaging services in their droves.

Perhaps one of the most striking features of WhatsApp is that, unlike other social networks, the users are not the product for sale. The company’s founders are vehemently opposed to the idea of introducing any type of advertising onto the platform. You pay to use WhatsApp.

The company announced a standardization of its pricing across all platforms this weekend. Previously iPhone, iPad and iPod Touch users had to pay a one off fee £0.69 up front where Android users got it for free for a year before a £0.69 per year subscription fee kicked in. Now everything works the same – one year free and an annual £0.69 subscription from then on. The initial free year on iOS is likely to result in a slew of new users finding the platform for the first time – free apps tend to get 10x or more downloads when compared to even the cheapest paid apps, so expect that 200 to 300 million users figure to creep upwards quickly over the coming months.

More users equals more potential revenue – so it came as no great surprise when rumours began to spread around a possible move into WhatsApp gaming this weekend. Though the site that originated the story has since moved to correct it, there’s no doubt that such a move has already paid off for their competitors. Kakao Talk, a similar Korean app generated 82 million game downloads from 23 milion users over a three month period in 2011 – generating $51.6 million in the process. Similarly, Line, a Japanese messaging app has had well over 100 million game downloads since they launched their service in July 2012, with one game alone generating $1m in revenues in just 12 days.

Those numbers are hard to ignore for a company with an investor like Sequoia on board. Numbers like that move companies towards IPOs or Instagram-style 10-figure exits. With that said, WhatsApp’s CEO, Jan Koum said in a rare interview this week “We don’t have an exit strategy because we don’t plan or want to think about it. We want to focus on good products.”

Regardless of their lack of desire when it comes to discussing these rumours, we can expect to see them surfacing a lot more frequently over the coming months. In the same way that Instagram posed a threat to Facebook as it started to encroach on the photo-sharing functionality that was one of the key drivers of their success, WhatsApp poses a clear and present danger to Facebook, Twitter and many others.

For Facebook and Twitter, it’s a threat as it provides an outlet for people to chat and share information with their friends in a way that’s far more segmented and private than either of their networks. For Google, it is a potential money making machine which handles over 10 billion messages a day – all containing content which they can’t access. For telcos, it’s a pain and it’s a partner. All are potential acquirers, as is Microsoft – who must look at charts like this (where blue represents searches for WhatsApp and red represents searches for Skype on Google) and worry.
Line Graph
Right now, it’a also difficult to rule out Yahoo – who, under Marissa Mayer, are taking a long hard look at mobile opportunities in the market.

My guess – it’s either an IPO or Microsoft acquisition. WhatsApp’s founders both came from Yahoo, so they’ve been down the big company road before. Their stated disdain for ads is a pretty big indicator for me.
If they were to go with Google, Facebook, Yahoo or Twitter, it would be hard to avoid the eventual appearance of display ads within the app. While there are operators who could buy them out, I’d imagine the founders would balk at the restrictions that would gradually be imposed by that type of relationship.

Microsoft has the financial clout to make an acquisition happen, and the amalgamation of WhatsApp and Skype would be interesting as well as a huge potential revenue centre for Microsoft.

I must admit, I’m leaning towards an IPO. The money raised would allow WhatsApp to buy or simply build a VOIP service at some point in the future. It would allow them to stay far more independent and pursue their own plans and ambitions. The risk is, as with every platform, a competitor could overtake them. Of the many ways to mitigate against that, WhatsApp’s simplicity might be its saving grace and its greatest asset. Watch this space over the next 12 months, as this sector is about to get very, very interesting indeed.

Source: http://www.mhpc.com/blog/the-inexorable-rise-of-whatsapp/

We gave you the awesome news last night that Whatsapp had finally arrived for BlackBerry 10 and to say I was excited was an understatement! I've been waiting for this day since BlackBerry 10 launched as I'm afraid to say I still have friends using the iPhone and Android - I'm sure they will see sense soon!

URL: http://http://crackberry.com/hands-wh...

Subscribe to our YouTube channel and check out more great BlackBerry content at http://www.crackberry.com

Twitter: http://twitter.com/crackberry

Facebook: http://www.facebook.com/crackberrydotcom 

1 comment:

  1. eToro is the ultimate forex broker for beginning and advanced traders.

    ReplyDelete

Related Posts Plugin for WordPress, Blogger...