The Era of Niche Social Networks
Sgrouples – The World’s Private Social Network
Why Sgrouples changes the game:
Nextdoor - A New Social Networking Site for Neighborhoods
Why Nextdoor changes the game:
Pinterest – Heralding an Era of Visual Change
Why Pinterest changes the game:
Path - The Private Mobile Social Network
Why Path changes the game:
Myspace – Old is New
Why Myspace changes the game:
Highlight/Ban.jo/Roamz – Meet the New Mobile Social Networks
Why SoLoMo social networks change the game:
So to wrap up, here are the big trends in the world of web 3.0 social networking, and things to keep an eye out for as you consider a new social network:
- Specific niche audiences. Many new social networking sites no longer try to appeal to everybody. Instead they narrow their focus down to a specific niche and serve the needs of the people in that niche exceedingly well.
- Privacy is the name of the game. This isn’t 2006; we’re not so collectively giddy with the idea of social networking that we’re willing to share our lives with the entire world anymore. People don’t want 500 fake friends, they want 100 real contacts to connect with. They also don’t want to be tracked or spied on everywhere they go on the web. The online privacy revolution is here.
- Sleek, user-friendly design is a must. We’re in the future; we expect our technology not only to get the job done, but to look great doing it and to have an intuitive, user-friendly design. Web 3.0 users don’t have time to learn the ins and out of another social network’s complicated interface – they want to plug n’ play.
- Mobile mobile mobile. Every new social networking site is going mobile, and the widespread use of geolocation services poses some intriguing questions aboutonline privacy and personal safety.