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What is Do Not Track?

An illustrated guide by DuckDuckGo.

You may have heard about "Do Not Track."

Fig. 1

It is a Web browser setting

Fig. 2

that sends your tracking preference to Web sites.

Fig. 3

You'd think turning on the “Do Not Track” setting
would make the Web sites you visit not track you.

Fig. 4

But it doesn't.

Fig. 5

Do Not Track has two major holes:

Fig. 6

First, Do Not Track really means Do Not Target,

Fig. 7

so you're still being tracked  all over the net —
you're just not seeing targeted ads some of the time.

Fig. 8

Second, it is completely voluntary,

Fig. 9

so Web sites might or might not honor your settings.

Fig. 10

In other words, it is ineffective.

Fig. 11

It should either have a different name,

Fig. 12

or work like the United States Do Not Call list.

Fig. 13

After all, it's called Do Not Track.
Anything short of not tracking is misleading.

Fig. 14

At DuckDuckGo, we are a search engine
that really does not track you.

Fig. 15

“distinguishes itself with a ‘We do not track or bubble you!’ policy.”

“Top 50 Best Websites”

“Could DuckDuckGo Be The Biggest Long-Term Threat To Google?”

So give us a try, check out our goodies,
and support other services that really Do Not Track.

Fig. 16

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Learn more about tracking at DontTrack.Us.

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Source: http://whatisdnt.com/